When I went to Web 2.0 Awards nominees, I chose to explore Wufoo. This a form generator site which collects and tabulates data, which can then be reported back.
While it may have been a little difficult for someone with no background in creating forms to follow, I found it relatively intuitive. Without actually sending out the form to collect data, I couldn't really explore the reports feature very well.
I think I need to add the "short List" to my rollyo so that I can refer back to it frequently.